Building collaborative partnerships

December 20, 2018 | Media Plus

Media Plus is one of the largest purchasers of property media in Australia. In fact, we are REA Group’s and Domain Group’s largest agency client.

In order to ensure we offer the best possible service to our clients, we have teams from Domain and REA working from our office weekly, collaborating closely with our media planners to ensure that all of our campaigns are performing at an optimal level.

As reporting is such an integral part of the Media Plus ethos, building a more collaborative working partnership with both publishers was vital. It allows us to be more performance-focused as we go through each campaign in detail and optimise accordingly.

It also means that on a weekly basis, we are presented with new offerings and innovations as soon as they are brought to the market, ensuring that our strategies are constantly ahead of the curve.

By assessing the performance of our campaigns weekly, we can be really agile in reallocating resources, to generate maximum leads and ultimately drive a more successful marketing campaign.

We really value the relationships we have been able to build with our publishers. From acquisition to conversion, optimisation and expansion, we are able to work closely together to develop a strategic framework that maximises the results of every campaign we undertake.