How to Boost Property Leads with High-Converting Landing Pages
Everyone who works in property knows just how crucial generating leads is to the success of your campaign. But did you know you could be missing opportunities without an optimised landing page?
This is why if you’re struggling to attract and convert potential customers, you should turn your attention to your landing page (and if you don’t have one, definitely keep reading!).
We’re going to explore why landing pages are so effective for lead generation in the property development industry and how you can use them to grow your business.
The power of landing pages for lead generation
Landing pages are a campaign’s superpower for lead generation, and no, we’re not exaggerating! A landing page is a specific web page that highlights the unique features and benefits of your properties in a way that resonates with your target audience.
When you address specific pain points or needs your potential customers may have, you give them the information they need to make their decision and take action. By directing users to your landing page, you increase the chances of converting them into leads and ultimately, customers.
Businesses with higher converting landing pages are more likely to generate a higher percentage of leads from their website traffic. For example, let’s say a property development business with 1,000 website visitors per month has a landing page with a 5% conversion rate. This would result in 50 leads per month – not bad. However, if they were able to increase their conversion rate to 10%, that would then become 100 leads per month. That’s a 100% increase in leads!
A high converting landing page will not only generate more leads, it can also result in a lower cost-per-lead (CPL) and higher return-on-investment (ROI) for digital marketing campaigns. By optimising landing pages for conversion, businesses can increase the efficiency and effectiveness of their lead generation efforts.
So, how to design a high-converting landing page?
To design a landing page that drives lead generation in the property development industry, there are a few best practices to follow.
An example of a simple landing page with a clear heading and CTA, for Westwood Fraser Rise.
First, keep the design simple and focused on the main message. Use clear and concise headlines and subheadings to communicate the unique features and benefits of your properties. Make sure that your page is visually appealing and uses images or videos to help illustrate your message and make your page more engaging.
Second, make sure your landing page has a clear call-to-action (CTA) that prompts visitors to take the desired action, such as filling out a lead form or scheduling a property tour. This is absolutely critical – your messaging can be on point, but if you’re not clearly directing the user what to do next, then you can easily lose them as a potential lead. Your CTA should be prominent and visually appealing.
Third, use social proof to build trust with your potential customers. This can include customer reviews, testimonials, or trust badges from reputable sources in the property development industry. Social proof helps to reassure visitors, making them more likely to register their details with you.
Once your landing page is ready, it’s time to optimise.
To get the most out of your landing pages it’s important to optimise them for search engines and other marketing channels. There are several ways you can do this, and we recommend them all:
Keyword Strategy
Identify relevant keywords related to what your target audience is searching for (location, product type etc) and incorporate them into your page content, headlines, and meta descriptions, so your page is more likely to rank for relevant searches.
A Good User Experience
An example of a mobile-friendly landing page design, for Fitz and Kerr.
Make sure your landing page is fast-loading and mobile-friendly. These have a huge impact on the user experience (no one will wait for a slow-loading web page) and can therefore impact your search engine rankings.
Paid Advertising
Consider using paid advertising to drive traffic to your landing pages. Platforms like Google Ads and Facebook Ads allow you to target your ads to specific audiences interested in property development based on demographics, interests, and behaviours. This can help you reach a wider audience and drive more leads to your landing pages.
A/B Testing
Landing pages are also a great way to test different offers and messages to see what resonates best with your target audience. By using A/B testing, you can compare different versions of your landing page to see which one generates the most leads. This allows you to continually refine and improve your landing page until you achieve optimal results.
Get expert help in creating high-converting landing pages
At Media Plus, our team of digital marketing experts can work with you to design and develop a landing page that motivates potential customers to take the next step in the buying process.
In addition to creating your landing page, we offer a range of digital marketing services to help drive traffic and generate leads for your property development business. We’ll work with you to develop a comprehensive marketing strategy that includes social media advertising, Google Ads, and other targeted advertising channels.
If you’re ready to take your project to the next level, get in touch with us today to learn more about our full range of digital marketing services. Reach out to our Managing Director, Ant Bray, at anthony@mediaplus.com.au or 0407 850 603.