Meet Sich, Digital Performance Manager at Media Plus

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We chat with Anthony Sich, our savvy Digital Performance Manager, in this month’s Interview with an Expert. Known as ‘Sich’ around the office, Sich heads up the innovative Digital Performance team and brings years of experience to the role, along with a vast knowledge of all things digital.

Read on to learn more about Sich and his role as Digital Performance Manager.

How long have you worked at Media Plus and what’s your current role in a nutshell?

I’m approaching the seven-year mark! My role has changed along the years; I started as a search ads specialist and the team now manages google, social, SEO, content and programmatic campaigns. We help plan, set up and run digital marketing campaigns.

What’s your favourite thing about your role?

It’s fast paced, we get to see results immediately after publishing a new campaign, and we can influence the outcome of a campaign immediately with optimisations and updates.

Which client project or campaign are you most proud of and why?

Working with Frasers Property Australia has been both challenging and rewarding; challenging because we’ve had to run campaigns that have pushed boundaries in terms of targeting, tracking, delivering and reporting on results across different segments, locations, and projects. It’s also been the most rewarding because we’ve implemented new strategies and have achieved great results along the way.

How do you stay up to date with the ever-evolving digital world?

Our team run a weekly session where we share the latest trick or tip we’ve come across. Much of the learning comes from chatting to our clients, media team and working through challenges as they arise, plus planning for incremental improvement during our reporting cycles.

What’s one easy-to-implement tip to help a media campaign perform?

You can’t improve what you can’t measure.

Name one program/work tool you couldn’t live without.

The new Google Analytics GA4 is amazing – it offers a new perspective at measuring online performance and focuses on what each user does and how they engage with your website, as opposed to simply reporting on how the website itself is performing. We are moving clients over so they can have improved reporting.

What’s a piece of advice you would give to an individual aspiring to take on a leadership role at their workplace?

Managers make sure things are done right; leaders do the right thing.

What’s your go-to song/podcast when you need to get in the zone at work?

I’m straight on to triple M, yes Triple M.