Miles Kirra Attracts Buyers From all Over Australia
Media Plus was fortunate to be a part of the team behind Miles Kirra – a major development that has made some incredible waves in the Gold Coast Property market. The success of its sales campaign was a true testament to the whole consultant group working in harmony.
Perfectly positioned in Kirra Point with sweeping views out across the Pacific Ocean, Miles Residences is a collection of 1, 2 and 3 bedroom and penthouse apartments that celebrate Kirra’s local character and natural surrounds. The luxury Miles Residences is the stunning first stage of the $380 million Kirra Beach Hotel redevelopment, which will see the transformation of the existing hotel and surrounding property into a vibrant new master-planned precinct – set to become a destination in its own right.
Miles entered the market in November 2020, with a curated organic social and outdoor/street furniture campaign. This positioning was aimed at reaching locals first and foremost, giving them the initial opportunity of upsizing into one of the first premium sites to become available in Kirra in recent years. The project garnered a high level of interest immediately and expressions of interest were taken within the first few weeks.
On December 27th 2020, the project officially launched into the market across all property media platforms and varying national placements. Within the first month on the market, we had reached more than 4 million people and collected more than 2,300 leads. Fast forward 5 months and the first tower is completely sold out.
There were a few key factors that led to this success, including having a clear strategy and elite team who collaborated extensively, a data-led buyer profile for a hyper-targeted approach, elevated marketing and lifestyle photography campaigns, and of course a stunning development, one that will be regarded as one of Kirra’s best.
“Media Plus were invaluable in bringing the advertising strategy together, negotiating unbelievable rates and executing the day-to-day activities, resulting in the Miles selling out 2 months ahead of schedule,” Tim Keenan, Director of Keenan & Co the developer behind Miles Kirra, says.
If you’re interested in chatting about how Media Plus can assist in your next development launch, contact Media Plus’ Managing Director Ant Bray on 0407 850 603 or anthony@mediaplus.com.au.